Leadership Nudge™ – How to Inspire Change When You Speak
When I started giving keynotes, I didn’t see a lot of adoption from the keynote’s inspiration. So, I worked on deconstructing the formula for doing that. Basically, it looks like this:
Here’s an example:
Simon Sinek’s blockbuster “Start with Why” speech kind of follows this pattern.
Specific Other – (Example)
General Other – (Lesson)
General You – (Imagine Statement)
Specific You – (Action)
Imagine that every time you interacted with a group, you were able to get behavior adoption and behavior modification.
Think about this formula the next time you give a talk.
I’m David Marquet and that’s your Leadership Nudge!