David Marquet - Intent Based Leadership: Create Leaders at Every Level

Leadership Nudge™ – Say What You Do

This Air Canada Club sign is a good example of a good sign.

Say what you do, not what you won't do.

The principle is:

Say what you do, not what you won’t do.

So, here we’re saying, “We welcome you from 5am to 8:45pm.”

It isn’t, “We’re not welcoming you after those times”, or “We’re closed after these times”, but “These are the times that we are welcoming you”.

Principle: Say what you do, not what you won’t do.


Copyright © 2017 Turn the Ship Around, LLC. All Rights Reserved