David Marquet - Intent Based Leadership: Create Leaders at Every Level

Leadership Nudge™ – Google’s Mechanism for Better Choices

Due to the high demand of my toilet seat nudge, I’m going to show you another great mechanism.

I’m here at Google in Ann Arbor and here’s a mechanism to help people to eat, (or in this case – drink), healthier.

There is clear glass in front of the healthier drinks. The less healthy and sugary drinks are behind a shaded curtain.

The frosted pane encourages people with a slight nudge: “Why don’t you go with the stuff you see?”

We are more likely to choose what we see. With this mechanism, it makes that choice a little healthier.

I’m David Marquet and that’s your Leadership Nudge


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